Boeing bows to the power of Bloggers

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Boeing has decided to market their new Connexion in-flight Internet service by taking up a few prominent bloggers on a voyage to demonstrate how blogging is a great way to use the service... Great way of acquiring some viral marketing to promote the new service is more like it, but it does go to show that the big corporations are recognizing the power of viral marketing and how blogs and prominent bloggers are one of the best ways to do so. It's an important new way to com ... (more)

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Last update: 08/04/2005

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Boeing bows to the power of Bloggers

audiotrails.com: - iPods, MP3s, podcasting - IT Training - Credit, finance, mortgages - Prescriptions, medical news - Home improvements